'Maybe it's time we start to make fewer assumptions'
ALAN LAKEY & KEVIN CARR
When it comes to protection, it is clear that consumers do not think what we think they do, say Alan Lakey and Kevin Carr.
A famous marketer once said: "Low prices are the last refuge of the marketer with nothing left to say." Another quote from the same expert read: "Perhaps the reason price is all your customers care about is because you haven't given them anything else to care about."
