Our subsequent market research study, built on the views and experiences of over 10,000 consumers, alongside insight from financial advisers from across the UK.
RESEARCH
Critical Thinking is back!
The launch of our subsequent market research study, Critical Thinking 2026, is finally here!
Following on from the unprecedented success of Critical Thinking 2024, this successive bespoke market research study is based on the views and experiences of not 5,000 consumers but 10,000 this time, alongside insights from financial advisers from all across the UK.
This year’s report dives deeper - covering not only Critical Illness but Income Protection too. Can't wait to explore the findings? Simply fill in the form below and you will sent a copy by email to explore; discover the trends, challenges and behavioural shifts shaping the future of protection.
The report which launched at an industry event today, delves into the issues and challenges the industry faces in a changing consumer market, as well as the opportunities that present themselves.
Follow our launch!
If you would like to follow the progress of our launch and the industry's reaction to our findings, come follow us on Linkedin!
