"LifeSearch recognise that CIExpert has continued to extend and improve their offering"
Justin Harper
LifeSearch Awards 2025
Being judged for an Horizons Award by the 'LifeSearch Chiefs' in 'Best Use of Data and Tech to Refresh Protection' category is a tremendous recognition of the strength and depth of the relationship and trust that exists between LifeSearch and CIExpert.
As Justin Harper, Chief Marketing Officer, commented "Protecting people properly is fundamental to LifeSearch so providing our advisers with the research they need to help them understand, assess quality, compare multiple products from multiple providers across the product variations available today and in the past are key to ensuring a LifeSearcher's recommendation are informed and designed around the customers they are seeking to protect.
LifeSearch also recognise that CIExpert has continued to extend and improve their offering with a clear purpose to make it not just another impressive piece of tech but one that works with and for the adviser as well as the consumer. They has also sought to improve awareness and constructively challenge and enable advisers to protect clients properly through their Critical Thinking Report, Single is Best campaign, the extended Insight Zones and the introduction of their Critical Thinking Ambassador community and recently the two-way integration between CIExpert and Iress was an impressive response and development to a challenge sparked during a meeting in Milton Keynes to help improve customer outcomes by protecting more individuals and families properly"
Congratulations to the other winners and all those shortlisted too.
CIExpert were delighted to award Guardian with the Critical Illness Insurer of the Year at LifeSearch's 2025 Awards.
Our own Paul Roberts, with the last minute help of Tom Baigrie's reading glasses, outlined that LifeSearch "recognised Guardian as an insurer who has consistently provided comprehensive protection and leading industry service while their commitment to transparency and excellence is reflected in their top ranking within the industry" before presenting Hilary Banks and Chloe Davies from Guardian with the award.
Congratulations to the four other shortlisted insurers, Aviva, HSBC Life, Royal London and Vitality too.
The LifeSearch awards is a tremendous annual event which brings together all LifeSearch's partners from across the protection industry with a deep sense of collaboration and friendship. CIExpert are also really pleased to know that our sponsorship goes directly to the The Truants Foundation which supports charities such as Childline, Teenage Cancer Trust and Nordoff Robbins.
