Critical Thinking Report 2024
The most comprehensive study into the UK's critical illness cover market
RESEARCH
Our new bespoke market research study, based on the views and experiences of 5,000 consumers, alongside insights from over 300+ advisers.
Have you seen the full report yet? Dive into the most comprehensive research ever conducted on the UK critical illness market and discover key trends and insights that will shape the future of critical illness cover.
Click below to register for your copy and we will send it to you via email.
Inspiring innovation in Critical Illness Cover
It's hard to believe it's already been a month since our Critical Thinking 2024 launch event! We're thrilled with how the launch went and the ongoing reactions and discussions sparked by the insights in our report.
A big thank you to everyone who attended and contributed to the insightful discussions both on stage… and in the breaks too!
You can relive the fun moments from the day and see if you can spot yourself by checking out our photo album.
We hope everyone who attended left feeling as inspired and motivated as we all did. We’re delighted by the overwhelmingly positive response we’ve had so far and look forward to seeing how we as an industry can continue to build on the ideas and collaborations that were conjured up.
Check out some of the coverage we received for the launch below:
Critical illness needs "repositioning", report finds
Protection sector must ‘bring critical illness into the mainstream’
CIExpert ‘Critical Thinking’ report reveals changing drivers for critical illness cover
70% of consumers have seen no advertising for CIC
Price biggest barrier to consumers taking out critical illness
Nearly a fifth would use critical illness cover to pay off mortgage – CIExpert
Listing benefits could be key to demystifying protection cover – Lakey
Top three places consumers consider CIC are all online sources: CIExpert
A big thank you from all the CIExpert team
A huge thanks to all our sponsors and contributors for supporting our Critical Thinking research and of course to the CIExpert team for their hard work and dedication in making this event a success. Special gratitude to all our guest speakers for creating an insightful and spirited discussion with their reactions to the findings.
LAUNCH EVENT PHOTOS
Register for the report
Dive into the most comprehensive research ever conducted on the UK critical illness market and discover key trends and insights that will shape the future of critical illness cover. Register below to receive your copy of this valuable resource:
