The right type of value-added cancer support service, delivered at the right time, can have a significant and positive impact on patient outcomes.
ALAN LAKEY
Alan Lakey, director, CIExpert, explores why value-added services are rising in importance for those battling and surviving Cancer.
CIExpert's Critical Thinking 2024 report highlighted the value that consumers place on added health benefits such as annual health MOT, 24/7 GP access and second medical opinion. It's fair to say that we were surprised by the enthusiasm shown given that they are not contractual and therefore not shown within brochures.
The report also indicated that fear of cancer and concern about the ability of the NHS to provide timely treatment were major factors in deciding whether to take out a critical illness plan.
