"It is time for a marketing upheaval - from both insurers and advisers."
ALAN LAKEY
Alan Lakey, director, CIExpert, discusses the findings of the Critical Thinking 24 research, which shows advisers have a long way to go to educate consumers.
That perennial chestnut, ‘the protection gap' rears its head every so often and as usual we sermonise about how we must put matters right, how sad it is and so forth. However, how many of these resolutions are predicated on opinion as opposed to actual research?
The recently released ‘Critical Thinking 24' report from CIExpert reported the responses of 5,000 consumers who were questioned by Opinium at the end of 2023. Many of the answers surprised, even dumbfounded, many of us.
