CIExpert adds income protection to its Insight Zone

It will provides advisers easy access to key information on all aspects of income protection policies in an educational way. CIExpert said the move follows market demand to include an area in the hub focused on income protection.

Guardian, which recently launched its own Income Protection product, becomes the first firm to debut on the IP hub. CIExpert director Alan Lakey said: “We have seen increased demand from insurers to illustrate the merits of their income protection policies and so when Guardian approached us as part of their product launch, we decided to bring forward our plans.

“Income protection products have their own set of challenges and complexities and face a different set of barriers for adviser and client adoption. We have taken this first step to aid advisers in this area by creating a new set of interactive tools and the insights available will serve those advisers already engaged with IP."