“We’re pleased that CIExpert has supported our calls with its 'Single is Best' campaign, and now we want to work with the sector to help providers better identify and support customers experiencing economic abuse"
Lauren Garrett, SEA
We’re thrilled to share that our Single is Best campaign has reached a major milestone of 100 company pledges. Over 230 individuals have also pledged their support, and we’re proud to announce backing from Surviving Economic Abuse (SEA).
Since launching in November 2024, our Single is Best campaign has rapidly gained momentum, with support from a growing number of financial firms, including LifeSearch and Reassured.
To drive awareness and encourage engagement we have also been actively participated in numerous industry events, connecting with advisers and key stakeholders to discuss the importance of Individual Protection. We’ve also introduced our Critical Thinking Ambassadors Programme to further amplify the campaign’s reach and provide advisers with the tools needed to advocate for this change.
At the heart of the campaign is a simple but powerful belief: two single policies should be the default recommendation for couples, and joint policies should only be used with clear, documented justification.
