Critical Thinking: A wake-up call for the protection industry?
During February CIExpert launched its Critical Thinking 2024 report, conducting research with 5,000 consumers via Opinium, by age demographic and gender, along with the opinions of 300+ advisers. Resulting in the most in-depth piece of research ever carried out regarding critical illness.
ALAN LAKEY
The results astounded us. The problem is that those who work within the micro-environment of the protection world understand the products and processes and assume that consumers likewise understand these. The same applies to the industry terminology and the tsunami of acronyms that inhabit our world
